The Equinix color palette consists of primary and secondary colors that, when used properly and in the right combinations and proportions (illustrated below by their relative sizes), can create successful and effective pieces.
When creating a layout and employing the Equinix color palette, it is important to keep in mind the proportion of the brand colors you use. Equinix Red or white should be the dominant colors in any Equinix layouts, followed by the other primary colors and then the secondary colors. The graphic below is designed to show the relative color proportions between the secondary and primary colors in a given layout. Some layouts, like an event booth or digital banners, rely primarily on Equinix Red. Other layouts in PowerPoint presentations and web pages feature white in greater proportions than any other colors. This is fine, as long as they feature Equinix Red prominently, and use of the other brand colors in the layout does not exceed the proportions illustrated below.
The primary color palette consists of sturdy, bold colors that represent our place as a trusted advisor and market leader. Use of these colors should be the default for any external-facing piece, and should comprise the overall look on any page, from web to presentation graphics to marketing materials. All Equinix materials should feature Equinix Red prominently.
The Equinix secondary color palette comprises complementary colors for use chiefly in presentation graphics for charts, graphs, data visualization and other indicators where the primary palette cannot express the full breadth of visual differentiation or minutiae. These colors are on a lower hierarchy level than the primary palette, and should not be treated as visual equals. Avoid using these colors too prominently, as this counters the established Equinix visual identity.
Used with Equinix Red to provide visual organization in a chart
Used to provide distinction in a complicated diagram
Never use secondary colors to represent the brand or products
Never use secondary colors in typography
Never use secondary colors in chevrons
Never use secondary colors in the Slice