COLORS

Brand palette

The Equinix color palette consists of primary and secondary colors that, when used properly and in the right combinations and proportions (illustrated below by their relative sizes), can create successful and effective pieces.

Color spectrum proportional application

When creating a layout and employing the Equinix color palette, it is important to keep in mind the proportion of the brand colors you use. Equinix Red or white should be the dominant colors in any Equinix layouts, followed by the other primary colors and then the secondary colors. The graphic below is designed to show the relative color proportions between the secondary and primary colors in a given layout. Some layouts, like an event booth or digital banners, rely primarily on Equinix Red. Other layouts in PowerPoint presentations and web pages feature white in greater proportions than any other colors. This is fine, as long as they feature Equinix Red prominently, and use of the other brand colors in the layout does not exceed the proportions illustrated below.

Primary color palette

The primary color palette consists of sturdy, bold colors that represent our place as a trusted advisor and market leader. Use of these colors should be the default for any external-facing piece, and should comprise the overall look on any page, from web to presentation graphics to marketing materials. All Equinix materials should feature Equinix Red prominently.

Equinix Red
Equinix Red
Pantone 485Click to CopyC0 M100 Y100 K0Click to CopyR237 G28 B36Click to CopyHEX #ED1C24Click to Copy
Equinix Carbon
Equinix Carbon
Pantone Cool Gray 11Click to CopyC0 M0 Y0 K70Click to CopyR112 G112 B115Click to CopyHEX #707073Click to Copy
White
White
Click to CopyC0 M0 Y0 K0Click to CopyR255 G255 B255Click to CopyHEX #FFFFFFClick to Copy
Equinix Black
Equinix Black
StandardClick to CopyK100(No Pantone)Click to CopyRich BlackClick to CopyC30 M30 Y30 K100Click to CopyR0 G0 B0Click to CopyHEX #000000Click to Copy

Secondary color palette

The Equinix secondary color palette comprises complementary colors for use chiefly in presentation graphics for charts, graphs, data visualization and other indicators where the primary palette cannot express the full breadth of visual differentiation  or minutiae. These colors are on a lower hierarchy level than the primary palette, and should not be treated as visual equals. Avoid using these colors too prominently, as this counters the established Equinix visual identity.

Equinix Platinum
Equinix Platinum
Pantone Cool Gray 8Click to CopyC0 M0 Y0 K43Click to CopyR161 G161 B164Click to CopyHEX #A1A1A4Click to Copy
Equinix Chrome
Equinix Chrome
Pantone Cool Gray 4Click to CopyC0 M0 Y0 K25Click to CopyR201 G201 B204Click to CopyHEX #C9C9CCClick to Copy
Equinix Yellow
Equinix Yellow
Pantone 116Click to CopyC0 M15 Y100 K0Click to CopyR255 G200 B20Click to CopyHEX #FFC814Click to Copy
Equinix Orange
Equinix Orange
Pantone 144Click to CopyC0 M55 Y100 K0Click to CopyR246 G140 B31Click to CopyHEX #F68C1FClick to Copy
Equinix Light Green
Equinix Light Green
Pantone 367Click to CopyC40 M0 Y80 K0Click to CopyR163 G207 B98Click to CopyHEX #A3CF62Click to Copy
Equinix Green
Equinix Green
Pantone 347Click to CopyC96 M0 Y88 K0Click to CopyR0 G168 B95Click to CopyHEX #00A85FClick to Copy
Equinix Light Blue
Equinix Light Blue
Pantone 2915Click to CopyC60 M10 Y0 K0Click to CopyR83 G183 B232Click to CopyHEX #53B7E8Click to Copy
Equinix Dark Blue
Equinix Dark Blue
Pantone 288Click to CopyC100 M80 Y5 K30Click to CopyR4 G55 B118Click to CopyHEX #043776Click to Copy

Secondary Color Example Usage

Used with Equinix Red to provide visual organization in a chart

Used to provide distinction in a complicated diagram

Incorrect Usage

Never use secondary colors to represent the brand or products

Never use secondary colors in typography

Never use secondary colors in chevrons

Never use secondary colors in the Slice

Never use a gradient in the Slice

Never tint the primary or secondary colors