SHAPES

The Slice and the Headline Chevron are two related elements that Equinix uses to define its brand in layouts. They act as devices to contain messaging and content. To preserve transparency, the primary Slice or Chevron in any given layout can not be used as a transparent overlay. Consistent and approved use of these elements strengthens the brand and saves time on design cycles.

Slice

The Slice is a mainstay element used to represent Equinix in a bold and differentiated way. It is a core graphic element around which most designs for ads, display graphics, presentations and other materials should revolve. The Slice system relies on a dynamic set of overlapping parallelograms that, when scaled up and applied to different types of collateral, create a graphically powerful, dynamic and flexible brand presentation.

How to build and work with the Slice

  • For a horizontal layout, the Slice must be at a 30-degree angle, from top left to bottom right.
  • For a vertical layout, the Slice must be at a 30-degree angle, from bottom right to top left.
  • It must always bleed off three sides of any layout.
  • The Slice may be used in conjunction with the Logo Chevron (see below) but not the Headline Chevron.
  • The slice may be depicted by Equinix primary palette colors or images only.
  • On an equally divided grid, the slice angle cannot land or start closer than 1/8 of its bleed edge, as shown in the blue boundary lines above.
  • Text may not cross the boundary of the Slice

Copy spacing rules

Detail view of spacing rules on vertical layout

Optimal use of the Logo Chevron and the Slice

Slice incorrect usage

The Slice cannot be used in conjunction with the Headline Chevron

Do not use the Slice unless it bleeds off three edges

Do not adjust the angle of the Slice

Do not apply anything but an Equinix primary palette color or image in the Slice

Do not alter the angle of the Slice or introduce any new angles

Do not allow text to cross the boundary of the Slice

Headline Chevron

The Headline Chevron is used to contain high-level copy, such as page titles, headlines, value propositions and categories. It should always be red and never used as an empty graphic element.

Headline Chevron placement grid

The diagram above shows maximum (red) and minimum (dark red) scale as well as placement rules. This grid is flexible and works for portrait and landscape orientations, and small or large sizes. The Headline Chevron must always bleed off the left edge of a layout, fit the grid and be depicted in Equinix Red.

Copy rules

The cap height of any line of text comprises the clear space required on all sides. This will ensure proper proportioning. If your text will not fit in the Headline Chevron, consider another method of including your message in the layout.

Chevron incorrect usage

Do not place the headline chevron outside the established grid

Do not violate the cap-height clear space for copy

Although we have used the chevron in different colors in the past, going forward the Headline Chevron cannot be displayed in any color but Equinix Red

Headline Chevron cannot be used on the left of a layout

Do not allow the Headline Chevron to float in a layout

Do not alter the angle of the Headline Chevron

Do not flip the Headline Chevron

Do not apply a gradient to the Headline Chevron

Never use multiple Headline Chevrons in a layout

Headline Chevron and Logo Chevron should not be used together