Product, use case, concept and diagram icons

Equinix icons are meant to be simple and direct visualizations of complex concepts. They use consistent proportions and scaling when possible to maintain a unified look and feel. Each icon in our library is created in four default colors: Equinix Red, Equinix Carbon, Equinix Black and reversed out/white.

Please request an account to access additional Equinix brand assets.

For access to alternative file formats please contact Brand Marketing.

Product icon formatting and clear space

Every official Equinix product or service gets an icon and a word mark lockup. These two elements cannot be combined. A product icon can be used in a solution diagram or an availability map to help create order or impart clarity where text or a word mark would not work. The lockup is meant to function as the official representation of a product or service and it should be used whenever possible. Besides the lockup, a product name can be typeset and treated as a design element in a layout to provide context to a headline or graphic.


  • Font is required to be Gotham.
  • Depending on use, can be all caps or title case.
  • Black is shown here; primary colors are acceptable.

Lockup and clear space example

  • One Fortress all around.
  • One Fortress distance between logo and text.
  • Can be up to three lines of text.
  • Equinix Carbon divider line.
  • Text font is Gotham Medium.
  • Text and divider line color is Equinix Carbon.

Product & Service icon examples

  • When a product or service is being referenced, it can either be part of an Equinix logo lockup or shown as word mark only.
  • It cannot be presented as a lockup of an icon and text.

Diagram usage

  • A single product icon with text cannot be a prominent element by itself in a layout.
  • An icon can be combined with its product name and used in a grouping or grid layout with other service or product icons as bullet or visual device to create order.

Incorrect icon treatment

  • Product or service icons cannot be shown as lockup with word mark or text treatment.
  • Off-brand colors are not allowed.
  • Secondary colors may be used in certain situations with specific approval from Brand or Creative Services.