Resources & Support
RESOURCES AND SUPPORT
Contact information
For questions on any of the brand guidelines or assets, to request brand training for your team or agency, or if you require general assistance, please feel free to contact the global Brand team at brandmarketing@equinix.com.
Equinix Brand Videos
Guidelines
Equinix is a global brand that reaches many different audiences in many different ways. Across varying touchpoints and assets, including International Business Exchange™ (IBX®) data centers and office environments, it is imperative that we maintain a consistent and impactful representation of the brand. As such, we have created a set of brand guidelines to assist anyone involved in visually representing the Equinix brand.
New Corporate Positioning – A Beginner’s Conversation Guide
Do you know how to tell the Equinix story? Check out the new Conversation Guide to help your everyday conversations. When you are talking to a family member or waiting at an airport gate, in the grocery store line or at your local Starbucks, if you are asked, “What does Equinix do?” now you’ll have a simple answers.
Video brand
Branded videos are an important part of the Equinix asset mix. To ensure brand consistency, this document provides a brand requirements checklist for all videos, an overview of available branded video assets, an overview of video style/animation/music styles, and provides video shooting best practices and considerations for video creation. Video assets are also available in our “Brand Assets: Guidelines” collection.
Please request an account to access additional Equinix brand assets.
On-site photography
Equinix uses a wide range of custom and stock photography across our communications and marketing. To best highlight the uniqueness of our brand, all imagery must be in full color. The following details how to capture Equinix-owned assets on film to ensure they are in line with the brand.
Please request an account to access additional Equinix brand assets.
Editorial content styleguide
These guidelines define our tone of voice and writing styles to ensure consistency across our content.
Please request an account to access additional Equinix brand assets.
IBX and office signage
This document details Equinix’s guidelines for signage templates including specs, materials for fabrication and placement. These guidelines set general standards, including ADA, for all Equinix environmental signage globally both in IBX data centers and offices. Signage templates are available for download in the templates section below.
Please request an account to access additional Equinix brand assets.
IBX external signage guidelines
These guidelines define acceptable external building identification applications and materials for consistent, branded visuals to improve customer experience.
Please request an account to access additional Equinix brand assets.
Trademarks
A list of our current trademarks is available for your reference.
Please request an account to access additional Equinix brand assets.
Release forms
Equinix-owned photo and video library permissions form
As part of our commitment to the security and confidentiality of our customers, it is important for all to be familiar with our company’s policy on photography within our IBX data centers and the use of photography in both Equinix and customer external marketing materials.
- Photos in the Equinix Kapost Library are owned exclusively by Equinix, are copyrighted and confidential, and are not intended to be shared with vendors, publications and/or customers for their own marketing needs.
- If you have received a request for, or are in need of, IBX imagery for use outside of Equinix, please review our Photography Policy at the link below, then sign and return the permission to use Equinix stock images to brandmarketing@equinix.com.
- This licensing agreement must be filled out and executed by the Brand team prior to releasing any imagery externally.
Please request an account to access additional Equinix brand assets.
Request for custom photography or videography
There are two other ways that customers/media can request photography of our sites.
- On-site professional photographer contracted by customer or Equinix takes photos.
- On-site IBX staff member takes photos of customer equipment/cage.
For more information on the processes and procedures for on-site photography, please review our Photography Policy above which includes links to relevant permission to photograph or film and employee media release forms. If you have any questions please contact brandmarketing@equinix.com.
Equinix logo release form
As a general rule, third parties and customers are not allowed to use the Equinix logo without a signed logo release form on file with brandmarketing@equinix.com. Once a signed logo release form is received, the brand marketing team will send the requested logos and logo usage guidelines. Alternatively, you can accept our usage guidelines by creating an account on this site, and you will be directed to a download link to our logo.
The following applies to all uses of the Equinix logo:
- Use only approved Equinix logo/logo tagline artwork.
- Stage the logo properly with the proper padding/clear space, as indicated in the logo usage guidelines.
- Send a copy of the collateral or in-development website to brandmarketing@equinix.com to approve prior to launch/release into market.
IBX 360 Virtual Tours
360-Degree Virtual Tours are virtual walk-throughs of our IBX data centers. Wide-angle panoramas can be used to showcase the entire facility, or to emphasize specific aspects of the site. We’ll have 80+ tours by the end of 2020. When setting up virtual tours with customers, we recommend that you work with your sales engineer to host a deep-dive, personalized tour of a specific IBX site.
Document templates
The look and feel of Equinix communications is unmistakable due to our standardized use of core brand elements. Maintaining this consistency across all creative materials is vital. Below are some basic templates for everyday use to help you maintain brand consistency of your materials.
For assistance creating custom creative or branded marketing assets, please contact brandmarketing@equinix.com.
Please request an account to access additional Equinix brand assets.
- Powerpoint Presentation Templates
- Letterhead
- Spreadsheets
- Email Signatures – For help setting up your Equinix email signature, please visit Brand Desk on the Hub to access Setup Instructions.
Version string
The version string is used to track iterations of documents as they move through the development process. It consists of five distinct codes and generally appears on the last page of a document.
Company boilerplate
Below is the approved company overview to be used in press releases, collateral, and for any external purposes where a company description is needed. Please contact regional marketing leads for translations.
Equinix is the world’s digital infrastructure company. Digital leaders harness our trusted platform to bring together and interconnect the foundational infrastructure that powers their success. We enable our customers to access all the right places, partners and possibilities they need to accelerate advantage. With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value.
Learn more at Equinix.com